Paula Abdul syndrome?
... back when Paula Abdul first came out, there was a minor lingering controversy as to her ethnic background. She got a lot of coverage in R&B/Soul black-culture magazines, and R&B radio for various songs. lots of people operated on the presumption that she was "mixed".. of course, it came out that she claimed her father was of Syrian background, and her mom French Canadian.
I can see a similar controversy with Rita Ora, and her hip-hop/R&B oriented music and image..
We'll see if she becomes an enduring personality. Good luck to her.
"With Great Power Comes Great Responsibility"
Stan Lee, 1962