When Gidget and Kahuna are in the beach house, they drink Rheingold Beer. It might be product placement, though the can labels seem deliberately concealed while they're drinking it. Rheingold was a New York City brand, and not usually seen outside the New York area. I wonder why the brand was chosen? I suppose it might have been available on the west coast for transplanted New Yorkers, but not something I'd expect to see in a movie with a California setting.
I vividly remember the jingle that starts: "My beer is Reingold the dry beer". I was raised in California so there was definitely a campaign to sell it here.
shareThanks for confirming that. That's the jingle! I guess, then, it would not have looked out of place at the time of the movie. Someone revived the brand name a few years ago (maybe only locally), and it's a nice nostalgic sight from time to time. Maybe they'll revive the "Miss Reingold" title eventually.
share"My beer is Rheingold, the dry beer!
Think of Rheingold, whenever you buy beer!
It's not bitter, not sweet,
It's the extra-dry treat!
Won't you try extra-dry Rheingold beer?"
I grew up in NYC, and that jingle is seared--seared!--into my memory. Only recently did I learn that the tune comes from classical or semi-classical music: Johann Strauss, I think.
It's absolutely in my memory, too.
It's "Estudiantina" by Emile Waldteufel. I had been thinking it was from "España," by Emmanuel Chabrier, which was used for Perry Como's song "Hot Diggity." Both of the tunes are in my brain at the moment.
Thanks for clarifying the source for the Rheingold tune, GamaRex.
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