The Topography of Psycho
Though like Psycho itself, Alfred Hitchcock's theatrical trailer for Psycho upon its original release in 1960, has faded in views, it has been called "The Greatest Trailer Ever Made" and in some ways, it certainly lives up to that reputation. It is part of "The Legend of Psycho" and demonstrates exactly the kind of personal power Hitchcock had in 1960. He was a very famous movie director who, at the time of Psycho's release, was coming off a major hit(North by Northwest.) He was also a movie PRODUCER, though he never took that credit as others did("Produced and Directed by")...Hitch knew that a Director was a star and a producer less so.
But Hitchcock was something else in 1960...a very, very major TV SERIES STAR. On camera. If his movie director peers were John Ford and Howard Hawks and Billy Wilder, his TV peers were Jackie Gleason, Lucille Ball, and James Arness. Hell, the weekly TV series probably brought more eyeballs to Hitchcock than his movies.
And he truly crafted a "character" on TV. His voice, mainly (British but something funnier and more lugubrious than the usual British accent). But also his girth(rather manageable in the 50s and 60s when the show was on the air...he was heavier both before the show began and after.) And also his face(it could look amusing, it could look scary.) And his omniprescent black suit and tie(you might call Hitch "the Original Blues Brother." Though sometimes he wore a tuxedo or dinner jacket in his role.
Hitchcock eventually incorporated his TV character into his movie trailers. It wasn't for as long as you might think. James Stewart(looking out at the camera and at US in staged scenes) is the host for the trailers of Rear Window(1954) and The Man Who Knew Too Much(1956.) Hitchcock duplicates his opening appearance(far away in shadow) in The Wrong Man(1956) to make his first narrator appearance for The Wrong Man.
Htichcock does not appear in the trailer for Vertigo. (Perhaps because he wanted it to be a serious art film in reception.)
Finally, with the TV show peaking, "TV star Alfred Hitchcock" personally fronted the trailers for North by Northwest, Psycho, The Birds, and Marnie.
But he backed away from putting himself front and center for Torn Curtain(only a photograph is shown of him) or Topaz(he speaks briefly on screen.) An aged and overweight Hitchcock gamely returned to the trailer for his comeback hit "Frenzy" in a nostalgic attempt to bring back the era of Psycho and the TV show for his new movie about a mad killer. And he appeared pretty extensively in his Family Plot trailer.
But the Psycho trailer is the peak of ALL the trailers, the one in which movie and man merge and film history is rather "locked in" for one of the greatest movies ever made.
The trailer for "North by Northwest" the year before had rather set the stage for the "Psycho trailer." In North by Northwest, Hitchcock plays up the "2,000 mile chase across the United States from New York to Mount Rushmore" by portraying himself as the proprietor of the "Alfred Hitchcock Travel Agency," looking to book US on this great chase. NXNW was a summer blockbuster before the term was coined(as was Psycho a year later) and Hitchcock actually references the summer season in his NXNW trailer, comparing his movie as a favorable alternative to getting sand in ones clothes or a charley horse from a hike.
There are scenes from North by Northwest in the North by Northwest trailer(though the trailer prefers not to show us exactly WHAT is chasing Cary Grant on the prarie-- you have to see the movie to find out!) And at the end of the trailer, Cary Grant, Eva Marie Saint, and James Mason each get a close up.
One year later -- for Psycho -- Hitchcock is not so generous. HIs Psycho trailer has NO scenes from the movie, NO shots of stars Anthony Perkins, Janet Leigh, Vera Miles and John Gavin. Their names are rather unceremoniously slapped on in a group at the end of the trailer(along with Martin Balsam and John MacIntire.)
No, HITCHCOCK is famously the sole star of his Psycho trailer - along with two other "stars" of the movie:
The Bates Motel and The Bates Mansion.
The trailer opens on a high shot of Hitchcock, looking down on him as he stands in front of the Bates Motel(all in daylight, its usually filmed at night in the movie.) In a great camera move that would have been great in the movie, but is perhaps greater here, as Hitchcock talks and walks screen left, the camera SWOOPS down onto Hitch, moves left with him and...as if introducing a big new star...shifts to REVEAL the Bates Mansion in all its evil looming glory. You can almost feel the 1960 audience collectively murmuring "wow" when they saw that house on the hill for the first time.
Hitchcock's narrative line here is great as the house looms into view:
"The motel has, as an adjunct, an old house which is...if I may say so, a bit more sinister than the motel."
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