According to the Terry Zwigoff's director's commentary he didn't have anything to do with it. He originally approached Lynch to see if he would be interested in lending completion funds, something to the tune of $50, 000, and gave him a tape of the film to check out and get back with him. Anyway, he ended up getting the money without out him. Lynch (who apparently liked the film a lot) asked him if there was anything else he could do. He said sure, let me use your name at the beginning (not unlike one of those Francis Ford Coppola presents...), figuring that Lynch was well respected and had a fan base and could ultimately help create some extra interest in seeing the movie.
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