I like it because it's clever; it does an excellent job of telling the origin story of a villain and making everyone think it's a hero's journey.
To be clear: Were Tyler Durden/the Narrator a main character in any story except his own, he'd be a villain. He's a cult leader and a domestic terrorist and also batshyte crazy. He's built up a cult of personality among his nameless followers ("In project Mayhem, we have no names") that's so strong they follow his every command without question. He wants to destroy society, which is the goal of most anarchist villains in most movies. (Consider the Joker from Dark Knight).
However, we're not watching this from the perspective of an outsider horrified at Durden's actions, seeing his impassioned speeches and wanton destruction for the insanity that it is. We're watching from inside Durden's head, and villains are always heroes in their own mind. Thus he is a savior, an enlightened leader, a rebel with a noble cause of freeing people from the trappings of society. He alone knows the Truth, and is attempting to lead his followers into a brave new world. He just has to destroy the old world first.
Isn't that the gist of what most evil cult leaders have planned in movies like this? Of course it is. But is sounds so much more reasonable and enticing when you're part of the cult.
In fact is sounds so enticing that at the end, when even the Narrator realizes Durden is a villain and does his best to stop him, a large chunk of the audience still refuse to acknowledge him as anything other than a misguided hero.
It was a clever way to tell the story, and I was impressed.
When there's no more room on the internet, the dumb will walk the earth.
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