Dana, for me, is the most relatable character
I'm a straight male who only started watching this show on Netflix because of Mia Kirshner. However, having been raise by my mother, I've always identified with and understood women's issues. Especially when it comes to men.
With that said, I think that Dana is a universally relatable character because she retains that level of ambition, insecurity, and lack of personal confidence that I think EVERYONE goes through.
I am still only on season 1, but am not looking forward to season 3.
"No more talking from things that don't talk!" - Jaye Tyler