when A Studios spends up upward of 150 Million on a movie/Blockbuster...They do it because they believe the movie has The Potential to make Millions to HUNDREDS of Millions in Profit.
Its Beyond An Awful investment to Spend 300 Million dollars + and Only make maybe 50 Million Profit....Its just not worth it...
what WB is looking at with JL.Is at best, Breaks even with its box office and then If they are going to make a profit it Will ONLY come WAY down the line from Blu Ray sales and TV Revenue....JL may make WB somewhere between 25 to 50 Million in profit YEARS down the line.lol thats is SO NOT The Goal
that would be damn good for another movie.
for Example in the last decade, Low Budget Horror films have became A Huge Money maker for Studios...
They can make most Ghost/Supernatural horror movies for very cheap, some even as low as under 5 Million for A Production budget, or as high as 20-30 M
Studios LOVE making Horror movies for a low budget, They are perfectly fine spending 20 Million on A Ghost movie and Having that Ghost movie break even at the box office and then make a 10 to 20 million dollar Profit in the years to come from Blu ray sales and TV revenue.t the Key here is The Budget.
Its a complete different story to Risk/Invest 20 Million and Then Break even at the box office and Make a Profit down the line.
But WB did it With A 300 Million Down Investment.
again Other Studios usually do this on Purpose.They usual intentionally Make A Low budget movie, With very minor risks with The Intentions of Making A Profit Down The line.
Yet WB is in the same Position but With A 300 Million dollar + Investment.its beyond horrific to Spend that much money and either, Lose Money(which is possible), Just Break Even(Which is Possible) or Best case Scenario, Maybe make a 25 to 50 Million dollars profit 3 years down the road
Anyways the answer to you question is , Theaters
Major studios have to Split Revue 50/50 with them therefor A Film MUST double its budget
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