$100m+ opening wkend
$51m opening Friday so this is going to be well over 100m opening wkend
https://www.forbes.com/sites/scottmendelson/2017/09/09/box-office-it-floats-to-record-crushing-51m-friday/#1bb3f6c2481a
why though? why so big when Dark Tower failed?
-the 1990 tv movie? (this being a big movie version of that)
-stranger things? (this being like a movie version of that)
-80s nostalgia?
-the evil clown craze a couple years ago?
-literally no competition?
-strong reviews/RT score
-the trailer and promo stuff?