MovieChat Forums > The Fall Guy (2024) Discussion > Estimated to lose Universal $50-60 milli...

Estimated to lose Universal $50-60 million

posted 15 days ago by Creamofdacrop884 (891)
3 replies | jump to latest

https://variety.com/2024/film/news/box-office-opening-weekend-why-does-it-matter-1236033313/

[–] DoctorThirteen (11490) 15 days ago

Never thought this one would be a hit, tbh.

[–] Creamofdacrop884 (891) 14 days ago

I thought it would've done better considering the amount of marketing Universal did for it. The trailer has been before every movie I've seen the past 6 months.

[–] HarlemEagle42 (16620) 8 days ago

The marketing blitz for this was pretty insane, like it was a Marvel movie. And I'll be honest, the first teaser did not wow me. And even though it did win me over eventually, I first thought it was trying to be Shane Black-lite with the dialogue and humor. Maybe general audiences had the same reaction and just wrote it off as a rental.