Incredible $76M on FRIDAY DOMESTIC! On par with Civil War($75m)! Disney starting 2018 off with a bang!!

Friday, 8:58PM: By the time the four-day President’s Day holiday stretch ends, Black Panther will have surpassed many of Marvel and DC’s mightiest on the all-time domestic B.O. openers chart. Black Panther is now looking at the 6th best opening of all-time on a 3-day basis with an estimated $185.4M per industry projections and a mind-blowing $212.1M over four days. How much do moviegoers love Black Panther? The Ryan Coogler-directed movie earned an A+ CinemaScore tonight, arguably Marvel’s second after 2012 The Avengers.

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On the 3-day all-time chart, Black Panther is just above Captain America: Civil War ($179.1M). Remember that Fandango’s advance ticket sales out of the gate back in January in their first 24 hours indicated that T’Challa was beating Cap, however, analysts didn’t rush to comp the Wakanda superhero to Marvel’s other titles. While Black Panther is under Avengers: Age of Ultron on the 3-day all-time openers list ($191.2M), the pic is beating the sequel’s four-day run ($204.4M). Black Panther has already left Disney’s Beauty and the Beast ($174.7M) and WB/DC’s Batman v. Superman ($166M) in the dust to become the biggest pre-summer opener.

Black Panther is now at $76M for Friday. Last night’s previews of $25.2M rep 33% of today’s ticket sales. Similar to a Star Wars title, Black Panther was a big pre-planned event for many this weekend, with Fandango advance ticket sales driving 36% of yesterday’s figure or $9M.

We hear from Screen Engine/ComScore that PostTrak is showing that 40% of Black Panther‘s ticket sales are being driven by African American moviegoers. Diverse casts in films like Star Wars: The Force Awakens, The Last Jedi, the Fast and the Furious series, Twilight and Hunger Games have always yielded big business, but Black Panther with its near total Black ensemble cast is a groundbreaking landmark at the box office. Disney will continue to break glass ceilings soon after Black Panther: On March 9, the studio will open the feature adaptation of the children’s classic A Wrinkle In Time, which at a $100M-plus budget is the first production of its scope to be directed by a woman of color, Oscar nominee Ava DuVernay. The pic is currently tracking for an opening around a $35M four weeks out from release, but those estimates could increase. In addition, Disney’s 2019 live-action release The Lion King touts a large Black cast that includes Beyonce, Donald Glover, Chiwetel Ejiofor, Keegan-Michael Key, James Earl Jones, Alfre Woodard and Eric Andre among many others.

Black Panther in CinemaScore audience exits shows a 50/50 male-female audience with 25+ repping 66% of the crowd.

Social media is on fire as people leave the theater: RelishMix is reproting that Twitter hashtags for #BlackPanther and @TheBlackPanther have set an all-time movie record after previews with 559K unique Twitter posts in one day (100K per day is exceptional) — and that’s over twice what the social media monitor saw with #LastJedi which peaked out at 232K in a day back in December.

Having hired Chadwick Boseman back in October 2014 in a five picture deal, Marvel spurred momentum for Black Panther by introducing him in Captain America: Civil War.