On The Dark Knight Returns and Under the Red Hood, especially, the cover art looks nothing like the actual animation. What is the thinking behind this?
-----
This is not good. World's are colliding! George is gettin' upset!
I was thinking the same thing.
shareGotta keep artists working. Or else they can't eat.
shareSo tell the artist to draw what they saw in the movie, and there's no problem. It's an advertising gaffe (to say the last) to display something that's not in the actual product.
-----
This is not good. World's are colliding! George is gettin' upset!
u should see the art on the old 40's serials
looks badass comp style
the actual footage is.........not badass
Re: What's with the different art on the covers of these DTV DC movies?
by - Mr-Fusion on Tue Nov 27 2012 08:20:05
So tell the artist to draw what they saw in the movie, and there's no problem. It's an advertising gaffe (to say the last) to display something that's not in the actual product.
Do you have the slightest idea what it is that advertising and packaging is meant to do?It's supposed to show an art style that's not in the movie? That's the point of my OP: what is the marketing reason for making Batman look completely different on the cover than he does in the movie? You buy a copy of Uncharted 3, and Drake looks just like he does in the actual game. So why the marketing disconnect on the Warner DTVs?
Re: What's with the different art on the covers of these DTV DC movies?
by - Mr-Fusion on Fri Nov 30 2012 07:43:33Do you have the slightest idea what it is that advertising and packaging is meant to do?
It's supposed to show an art style that's not in the movie?
Perfectly understandable, from a general advertising aspect. But if we apply that to the covers of home video boxes, then it still doesn't make a lot of sense. Because anything could be used as a striking image to gain attention, yet most studios aren't stupid enough to put an actor's face on the cover that wasn't even in the movie. In the case of animation, I see this as no different from using American animation style to advertise an Anime movie. we can both agree that those are two pretty disparate styles.
Or (especially since the filmmakers knew to use this as a shot in the movie), you could use the signature image of Batman leaping through the air:
http://tinyurl.com/br9mb3q
Because who are you trying to get to buy this movie? A)Batman fans (in general), B)TDKR fanboys, or C)casual filmgoers who want an animated Batman film on movie night.
And why would you want to misadvertise to any of those people in such a way?
-----
This is not good. Worlds are colliding! George is gettin' upset!
seriously, go check out the old 43 and 49 serial dvd covers
the most misleading thing you could ever imagine
You're exactly right, and that example would definitely apply here.
Geez, it doesn't look anything like the actual film
Again, mysterious reasoning.
EDIT: On second thought, they're probably trying to get younger people to buy an old serial because it's a cool (modern) image of Batman. So that makes marketing sense. And any old fans of the actual serial just want the serial, despite what's on the cover. So they don't care.
-----
This is not good. Worlds are colliding! George is gettin' upset!
Good point. On a side note, I've long the day when DC tops the Mask of the Phantasm cover art. It's the best animated Batman cover art ever.
shareThe artwork was most likely made before the films, as a way to promote the film during production.
Just curious, do you complain that most DVD covers don't show an actual scene from the movie (most are publicity stills)? That Star Wars was live action and had an animated poster?
This is kind of a standard thing that almost all movies do.
The artwork was most likely made before the films, as a way to promote the film during production.Kinda seems like they'd have already had the film's animation style worked out by that point, but that's a reasoned contribution, so thank you.
This is kind of a standard thing that almost all movies do.But all animated movies? More often than not, I see consistent artwork on boxes for, say, Disney, Looney Tunes, Nick, Cartoon Network, etc.
As has been said, it's to get you to notice it. And that is a striking image. Maybe the marketing department thought the style of the film would be off putting to a casual viewer.
It is also closer to Nolan's Batman than the Batman in this film so grabbing the eye of people who's only real experience of Batman is the Nolan films.