Love the marketing so far. Down to Earth, Human, Simple & Serious.
While the serious and dark aspects of Superhero movies have been pretty played out, I love how the title and poster, the little we have to go on so far, make this seem like a much more personal, dramatic and down to Earth story than the average superhero movie.
It almost makes it seem more like Prisoners than your average X-Men film. Really interesting, and I hope this pays off for them.