Porn may be popular for people to watch in their homes but movies about porn rarely, if ever, do good business:
Sex Tape - Only made $38.5M on a 40M budget Zack & Miri Make a Porno - 31.4M box office Bucky Larson: Born to be a Star - $2.5M total box office The Girl Next Door - 14.5M total box office Boogie Nights - $26.3M total box office Don Jon - 24.7M total box office
You are probably short changing boigie nights. Had to have killed on home vid cause everybody saw it and can reference it. The others you are right and no one wants seth rogen in anything anyway, he just happens to be.
Boogie Nights also tripled its budget (which was actually 43 million on a 15 million budget) and at that point no one had ever heard of PT Anderson nor did anyone take Mark Wahlberg seriously as an actor yet.
Probably not a great example.
Zack & Miri was a low-budget Kevin Smith movie about a decade past his expiration date.
Bucky Larson was another low-budget affair that never expected to make any money.
The Girl Next Door netted a 10 million dollar profit on a 20 million dollar budget which isn't half bad for a film directed by and staring people no one had ever heard of.
Also, Midnight Cowboy. A film with an X rating about a male prostitute that made over 10x its budget, won the 3 most important Oscars, and ranks 36th on AFIs top 100 films of all time. Not sure if you want to count it, but it has about as much to do with the porn industry as Don Jon or Sex Tape does.
The reason this film didn't succeed at the box office is the same reason almost all films that don't did; poor marketing and poor release date (Competing against Captain America: Civil War - big budget blockbusters with good reviews have box office staying power). Then there was Angry Birds, which locked up the retard demographic for that week.
This film is ending up on a lot of 'best of 2016 lists', so it should do just fine in the long term.
I'll also add that the plot isn't something that's easy to lay out in a trailer. You don't really get an impression of what the movie is actually about from the ads for it. It's just billed as a buddy cop film, which it is. But the plot is complex.
If you actually watch the movie, it's not ABOUT the porn industry anymore than The Big Lebowski is. Sure, pornographers are involved with the plot, but the bad guys are the government. The pornographers were attempting to expose government corruption.