Seems a lot less ridiculous now that the synopsis is out.
The story of Gene, an emoji that lives inside a texting app on a teenager's smartphone. In Gene's world, each emoji has only one expression, but gene is different -- he's bursting with multiple expressions. Gene is worried that if he can't find a way to be "normal," he'll disappoint his family, or worse, be deleted. Determined to change his unusually expressive personality, gene needs a "code" that will fix his programming and make him like everyone else. With the help of his emoji friends, Gene's search takes him on a fun-filled adventure across the teenager's smartphone, from his hope in a texting app through a succession of apps (including a gaming app, a music streaming app, a photo-sharing app, a video streaming app, a dance app, and a file-sharing app).