Stupid title
Live Die Repeat and Repeat.
Edge of Tomorrow was ok, but for some reason they began marketing it as Live Die Repeat (the tagline), making casual movie goers think that was the name of the film.
I never understood the reasoning of this, the film wasn’t flopping, and from memory I think they began calling it Live Die Repeat upon DVD release, with unimaginative posters replacing the orginal movie artwork.
If they'd have just stuck with the original title All You Need Is Kill, they wouldn’t be in this mess.