I was a senior in high school when this was in theaters, and I think it was rated "X"--not porn "x" like later, but regular theater, you had to be an "adult" to see it, "x." 17 or 18 yrs old. I was 16. It was considered scandalous by many! Shocking! An attractive guy--why would HE be gay? He could get a girl. The idea of NYC street life was a shock in the suburbs.
For young people who weren't around then, the 60s were NOT a wild or rebellious time for most of the country. THAT happened in the 1970s. In 1967, there were hippies in San Francisco, and rock stars led wild lives, but most guys still had short hair, girls wore dresses (it was spring, 1969, before we were allowed to wear pants to school because someone sued, and after that, another suit led to jeans, and after that boys got to have long hair, and then beards--and this was in the Los Angeles County School District! Not Kansas. But Hollywood.... Anyone curious about how America changed ought to look at yearbook photos year by year. It's the best indicator of what real people looked like! Midnight Cowboy was completely out of the blue! People were blown away by its content.
No one saw gay people until the 70s..., and then you had to look for them. It was a conservative world until the 1970s. Wpmen had to wear dresses to get in some places. If 2 guys touched each other in public, they would probably be assaulted, hurt...maybe worse. Hollywood was the first area in So. Ca. to accept gays, but even in the 80s, other places would not tolerate the idea. Well into the 80s, significant numbers of men put up a real show about "throwing up" at the thought of 2 guys kissing, or a girl being kissed on the lips by a gay friend--a real intolerance to what was acceptable behavior to others, esp younger people (Reagan voters--who won the elections thinking they were taking back the country from the wild leftists, college kids, "fruits and nuts"...) They thought they could throw women out of "mens" jobs, not hire gays, not hire college educated people in favor of those "with common sense" ie, no education.
So anyway, yes, that movie shocked a lot of people. Though many did not see it until much later, since it only played in certain theaters, because of the "x" rating.
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