Is this the only good Christmas Movie
You assume we have alot of Christmas movies but it just isn't so. You have your old classics like A Christmas Carol, It's a Wonderful Life, 34th street but those are dated. There is a bunch of obscure Hallmark movies nobody really knows like "The Best Christmas Pagent ever" Ernest Saves Christmas isn't very good and i say this as a huge Ernest fan, The Tim Allen movies suck, Jingle all the Way is for the mentally impaired, Bad Santa movies are just vile trash, Will Ferreral is again for the mentally impaired, nightmare before Christmas is overated and is a halfway Halloween movie.
So we try to force in movies like Gremlins and Die Hard but we know they aren't truly Christmas movies. All that really leaves us with Christmas Story and Home Alone and Home Alone is really more about a kid setting traps to catch burglars but kind of passes as a Christmas movie more than Gremlins and Die Hard due to the premise being a Christmas Vacation and speaking of Christmas Vacation that movie isnt very good either.
So that's why they play Christmas Story 24 hours every Christmas because really it's the only pure Christmas movie they have for modern audiences