Metascore 26; OW $4M!

https://www.metacritic.com/movie/afraid?ftag=MCD-06-10aaa1c
https://deadline.com/2024/08/box-office-summer-labor-day-deadpool-wolverine-afraid-1236073792/

Sony/Blumhouse’s Afraid is disastrously low for the genre brand at $4M in 3,003 locations — but not as low as Blumhouse’s 2015 bomb Jem and the Holograms ($1.3M). John Cho had a niche cult hit in Sony/Screen Gem’s Searching which posted a 4-day of $7.6M and made a 3.4x multiple off of that for $26M with the studio making a sequel last year off the IP, Missing, which actually did better at $32.5M. However, nobody likes Afraid here at C+ CinemaScore, 26% Rotten with critics and PostTrak at 49%. At $12M, co-financed by Blumhouse, it’s a low bar, and likely penciled out for some sort of breakeven, but Sony is smart with their money: If the film doesn’t have the diagnostics to win at the box office, they’ll cut their P&A.