MovieChat Forums > Black Widow (2021) Discussion > Is this a bit of a flop in comparison to...

Is this a bit of a flop in comparison to F9?


I see this is dying at the box office and has already cashed in probably a large percentage of what it will take on Disney+.

F9 on the other hand is crossing $600m with it's PVOD streaming still to come.

Is Black Widow therefore somewhat of a flop? Is F9 a relative success (in today's post covid money)?

reply

F9 is crossing 600m because it made 200m in China, where Black Widow hasn't been released. Didn't the last Fast movie make more than a billion? And don't studios only get 25% of the China box office? The money Black Widow made from Premiere access will probably make Disney more profit than the 200m China box office. Both movies had the same second weekend drop. Black Widow is doing a bit better I would say.

reply

Didn't the last Fast movie make more than a billion?

Yes, that's why I asked if F9's figure represents a relative success in the post covid world.

Black Widow's world wide box office is substantially lower than F9 as it stands with a massive week on week drop and streaming revenue (bulk?) already in.

That's why I'm wondering if Black Widow looks like a flop by comparison...

reply

Both had the same drops, Black Widow has made more in the markets it has been released in. I'm not sure what you mean by the streaming revenue is already in? People who payed for premium access did so instead of going to the cinema. The movie will be available on Disney+ for free in a few months anyway, as is the case for all movies. F9 is not going to make more money from streaming because people paid to see it at the cinema instead of streaming. you are not making any sense.

reply

Sorry but I don't really understand your lack of comprehension unless you're viewing my question in some sort of eight year olds battling over "what's better MCU or F&F" child like manner.

Disney + made Black Widow available for premium rental from day 1. Universal apparently won't allow on demand until after 31 days given it's in cinema success.

Black Widow is substantially down on F9 at this stage (obviously a longer run still to come but on dead legs). F9's box office is higher and we can guess it might not make as much from streaming - but who knows for sure, perhaps there is a sizable audience chunk who aren't coming back to cinemas and will pay for PVOD.

What specifically is it that doesn't make any sense to you re my question?

reply

What question? I don't understand how you think that because people payed 30 dollars instead of going to the cinema to see Black Widow on its first weekend, that the film will make less money from streaming platforms later. All Disney movies are made available for free on Disney+ after a few months. The Premiere access money is extra on top of whatever money they will make from streaming. Just like the Box office. If you are judging the movie's success by how much money it has made, then it has probably already made more than F9, and even if you ignore the Premiere access money(for whatever your reasons are) it has still made more than F9 im the markets it has been released in.
I would have expected a Fast movie to made more worldwide than a Black Widow movie in a normal year. So whichever way you look at it, Black Widow has been more successful.

reply

... whichever way you look at it, Black Widow has been more successful.

Black Widow's WW BO: ~ $235m, F9's ~ $600m.

Black Widow boosted by ~ $60m PVOD. F9's PVOD still to come.

Am I going completely mad here because I'm completely struggling to see what way to look at it and see that "Black Widow has been more successful"? 🤔

(I'm not talking about regular streaming here either btw, I'm talking Disney's $30 a pop vs whatever Universal will charge)

reply

You think that people who paid to see Black Widow on Disney+ won't pay to see it later, but people who paid to watch F9 at the cinema will pay to see it later? Explain.

Black Widow 10 day domestic BO:132m + 20m+ Premiere access

F9 10 day domestic: 116m

Black Widow 10 day international: 132m + 40m+ premiere access

F9 23 day international : 232

Black Widow has already passed F9's domestic total, and needs 60m internationally in the next 2 weeks to pass F9's international total. It made 55m in the last 3 days alone. So it will make more money on all fronts than F9, a movie I would have expected last year to make more money than Black Widow worldwide.

reply

You think that people who paid to see Black Widow on Disney+ won't pay to see it later, but people who paid to watch F9 at the cinema will pay to see it later? Explain.

I can't explain as I have absolutely no idea what you mean.

As per previous post
Black Widow - $$235m WW BO.
F9 - $600m WW BO.

What are you talking about people on who saw on Disney+ won't pay to see it later? Why are they going to be paying to see it again? 🤔 Do you mean they are subsequently going to go and watch it in the cinema?

And what do you mean re F9 cinema payers paying again? I'm not assuming that at all. My point was that F9 will have PVOD revenue to come from people who WON'T go to the cinema due to covid, in the same way that Black Widow has had a boost on Disney+ from people who didn't go the cinema.

So F9 has PVOD revenue to come, Black Widow has some cinema legs but you're saying it's going to go from $235m to somewhere around F9's $600m to make it more successful? 🤔

Sorry but I just don't understand your logic here...

reply

Also "needs 60m internationally in the next 2 weeks to pass F9's international total". Where are you getting that from?!!

https://www.boxofficemojo.com/release/rl2122089985/

https://www.boxofficemojo.com/release/rl192906753/

Black Widow is on $100m international, F9 on $437m.

reply

that site doesn't update the international numbers daily. F9 made 232m internationally plus 204m in China.

reply

Does Box Office Mojo include what a film earned from pay-per-view streams at home? It doesn't appear they do. Black Widow made $60 million from streaming during its opening weekend, so the film's 11-day total is $195 million, plus whatever it has made from streaming in the past 8 days. Box Office Mojo lists another $117 million internationally, though it's unclear how many days that encompasses.

Meanwhile, the latest Fast and Furious film has made $156 million domestically in 25 days. Black Widow is at least $40 million ahead after only 11 days.

Unsurprisingly, it is internationally where Fast and Furious movies make the bulk of their income, and the new one has made $437 million so far, $320 million more than Black Widow.

So it seems that after 11 days, Black Widow is close to where Fast and Furious is after 25 days. How close we don't know, because we don't know the streaming numbers past day 3, but the gap is $280 million minus streaming income.

reply

Looks like Black Widow is up to ~ £250m WW now.

You're right that F&F films have been massively successful overseas (at least the past few) in terms of Box Office.

From what I've read I think Disney made ~ $60m from PVOD, although I'm not sure if they get the full percentage of that. I think I read somewhere that host platforms take ~ 15%.

So really my question was whether Black Widow's poor legs will continue and it will come up short - partially as a result of that home viewing option (which is what the Cinema groups seem to be claiming).

I guess time will tell. F9 will also go to PVOD and it will be interesting to see what that is. Nothing and it means that people who want to see films are 100% behind going back to cinemas. On the other hand if it has a market then PVOD will be here to stay I suppose...

reply

BO mojo is always incredibly slow updating international numbers, and it updates different countries at different times. Black widow had 264m worldwide as of last weekend, plus 60m premiere access OW, and whatever extra money from the following 7 days.

https://deadline.com/2021/07/black-widow-space-jam-a-new-legacy-f9-international-box-office-1234795274/

reply

That 437m includes 204m from China, where Black Widow has not been released. So it doesn't make sense to include that in the comparison.

reply

True. I was only looking at their numbers as they stand now. I think it's clear when all is said and done that Black Widow will turn a profit, and be neck and neck with FF9 in terms of overall revenue. I also think the film is doing as well as can be expected for something released during the pandemic, and any comparison of its numbers to films from the past or future will need to take that into consideration. It's impossible to know what Black Widow would have made in May 2020 had Covid-19 never happened.

reply

The China angle is interesting. However I don't think you can sensibly discount it from a ww box office comparison. The money is in the bank for F9, so you can't really pretend it isn't part of it's international take.

It says here - https://deadline.com/2021/07/black-widow-space-jam-a-new-legacy-f9-international-box-office-1234795274/

that there's still no word on a release date and that even when / if it does come it may now be hit by piracy given the delay.

Does the MCU have strong figures in China historically? (no idea)

reply

You cannot make a comparison since Black Widow has not been released there. End of story. In the last 5 years at least no MCU movie has made less than 100m in China. Endgame made over 600m. I would expect Black Widow to make the lower end of that, but this is pure speculation since we don't know what it would have made.

reply

Yes, it is a flop as expected

reply

It's quite profitable for a flop.

reply

Another dishonest troll. BW made $60M PPV for D+. Latest box office is Tue: BW $3.4M, F9 $1M!
BW will gross $145m Thu and $160m Sun. Won't catch up to F9 this weekend, but certainly next weekend.

Nothing opening next two weekends can match BW or F9. After that SS might have the best OW of 2021.

reply

Another dishonest troll.

What a load of nonsense - I literally put a question mark in the title, questioning whether that would be true. I also mentioned Black Widow's Disney+ PVOD revenue in the OP.

Plus I've also mentioned I'm not interested in some juvenile MCU Vs F&F Box Office nonsense. I don't particularly care which earns more, nor do I see BO as some kind of badge of honor...

My actual interest (as I've reiterated in a few replies) is to what the situation is in these covid times, i.e. will the Disney+ angle contribute to Black Widow's death at the BO (as their are numerous articles quote cinema groups saying will be the case) and will F9 gain any PVOD revenue despite it's more lengthy cinema run before availability (which would show a hardcore covid worrying percentage exists which simply won't return to cinemas for the time being).

Where exactly is this so called "dishonest troll"? 🤷

reply

Seems highly unlikely Black Widow will get anywhere near F9 now.

Does anyone know the respective budgets for these films?

reply

So, some googling seems to suggest both films had budgets ~ $200m.

Looking at the box office figures now, with Black Widow nearing the end of it's run, it's clear F9 was leggier - days 36 to 40, covering a Friday through to Tuesday five weeks after release, show F9 to be ahead on late income. So maybe there was something in Black Widow's D+ release harming it's legs. Or maybe just Superhero films are more front loaded in general.

Looks like F9 will finish just shy of $700m (not too much short of pre pandemic's Hobbs & Shaw) whereas Black Widow will be well short of $400m excluding it's D+ boost. Will be interesting to see how Scarlett Johansson's case goes (claiming the box office was hit by the D+ release) based up that.

reply