Indeed. And in Desmond Morris "The Naked Ape" (maybe you've read it, SASKIA47?) it is mentioned that since humans stood up and now face each other, the behind of the female (which is attractive and arousing to males) is much less exposed to the eyes during social interaction. In the front, the boobs and cleavage can look like butt cheeks when close together. That could explain why almost all men instinctively find boobs arousing. Something similar was said about lips and lipstick. When in heat, females genitalia will be more reddish due to the accentuated blood flow. Red lipstick could also be another unconscious subliminal thing, relating to that. Hence, the correlation between lipstick and seduction.
Now, I just wrote that but don't quote me on it. I've read that book a long time ago. I recommend it to anyone interested in anthropology and evolution . It's an old book written in the late 60s but it's very interesting. It's still printed and sold today.
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