MovieChat Forums > The Marvels (2023) Discussion > Why The MARVELS Bombed At The Box Office

Why The MARVELS Bombed At The Box Office


https://www.looper.com/1444791/why-the-marvels-bombed-box-office/?zsource=msnsyndicated

It looks like a busy day for The MARVELS Thread with a wide variety of articles ranging from VARIETY to DEADLINE and now LOOPER on why this movie failed.. This movie failing is why the next AVENGERS movie will not do as well as what the previous movies did and all because the characters are simply not that popular on Disney+ to deserve their own movie like the AVENGERS.. Comic Book movie fatigue indeed.. Perhaps Hollywood needs to take a break and come up with something new to sell??

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theres no such thing as comic book fatigue. theres "shit movie" fatigue.

the problem the entire interconnected structure is breaking.

for example, Captain Marvel only did so well because of how well the other marvel movies around it did. people wanted to go see how it connects into the MCU. that interconnectedness raised all MCU ships and created hype and reason to go.

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What makes you so sure there’s no such thing as comic book movie fatigue? Movie fads come and go all the time. In the 60s audiences had western movies fatigue, in the 70s disaster movies fatigue, in the 80s romcom fatigue. I’d say superhero fatigue among general audiences (as opposed to comic book nerds who’ll always lap this stuff up) is a real thing, and it’s happening now.

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Yes. It's almost certain that general audiences -- as opposed to the hardcore fans -- are turning away a bit from these films. We have the box office numbers as evidence. But I'm sure we all also know people in real life, online or both, who have expressed this fatigue. Indeed, some of us may have spoken to younger kids and discovered that the MCU is no longer considered cool among certain age groups.

This doesn't, of course, mean that general audiences will never watch another superhero film again or that there can't be more raging successes for Disney/Marvel and Warner Bros/DC. The whole thing won't disappear overnight. It just means the cycle is probably over the hump. The period of pop culture domination is ending.

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id say beause ther seems to be no direct correlation or sign of causation between box office and fatigue. and there are more far better factors that prove its other factors and disprove its just fatigue

https://www.the-numbers.com/movies/franchise/Marvel-Cinematic-Universe#tab=summary

No way home was the third highest grossing film in all the mcu and dr strange 2 did pretty well

some of their worst performing films were at the "begining" of their run through the 2010s bieng far out perfomed during this supposed era of "fatigue"

theres a direct correlation between noticeable quality drop of the films and overall the mcu, and interest in the films

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Like we really need articles from journalists to explain why this move failed.

It's the wrong question. The real question is "Why did Captain Marvel not bomb?"

This is just what happens when you make a movie that no one wants to see, as a sequel to movies that were bad.

There is no longer an interconnected narrative that we are interested in. Is there even an inerconnected narrative? Multiverse is not a narrative. And more importantly, there are no characters that we care about.

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"Why did Captain Marvel not bomb?"

That Infinity War end teaser

Sandwiched in-between the once in a generational event of Infinity War/Endgame

90s set nostalgia (the trailer when she crashed into a Blockbuster store)

It was like an Avengers prequel showing how Nick Fury came to be

Had a similar vibe to the space set Guardians movies

Audiences were still high on Wonder Woman and this was like Marvels version of WW

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Pretty much 100% accurate analysis, amen.

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I just don't feel like sitting through a two-hour CGI visual effects demonstration.

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It’s really gotten to the point that you’re watching an animation from South Korea rather than real humans with talent in acting. You look at the end credits on these super hero movies and there are 23 actors and 400 Asian names listed as CGI artists

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At LEAST 400.

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Hehehehe, most of us Marvel fans saw this dumpster fire coming an entire year before it came out. We were just waiting with our popcorn for the flames to go up. It's honestly more entertaining to watch Disney Marvel, a company that hates us, suffer financially and reputation-wise than to watch their movies. It's no less than they deserve for crapping on their own customers after 7 years of woke shit.

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7 Years of woke shit?? When did this start because I don't recall anything woke in INFINITY WAR or END GAME?? I just think Hollywood needs to take a break, a long break like 5 years or more before ever making another comic book movie again..

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To be fair, for Marvel it actually started after End Game (for me, it started after Age of Ultron and Thor: Ragnarok), but the Woke Era of films started in 2016 and is now finally petering out, now that many studios are losing money. You don't get away with insulting your customers for not liking YOUR bad product and get away with it financially. That's not how capitalism works.

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🤣🤣

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Started with captain marvel

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Good idea BKB. A long break.

I, personally, think they should also retire the James Bond character. They have done everything they can with him. No more James Bond films. Retire the character with dignity.

Here is a pretty good analysis about this trainwreck-

https://www.msn.com/en-us/movies/news/the-marvels-meltdown-disney-mcu-posts-lowest-bo-opening-ever-at-47m-what-went-wrong-sunday-update/ar-AA1jIA9a

Looking for someone to blame? Brie Larson is that star. Blame her. Not serious.

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HEHEHEHEHE...I AM A MARVEL FAN...LIFELONG...I ENJOY THE MCU AS IS...KEEP IT COMING...YOU ARE A FAKE FAN.

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Keep it coming? Why, are you going to buy them 400 million dollars worth of tickets? Because that's the amount of money they were hoping for that they are not getting.

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Actually eating the popcorn while watching this crap bomb and burn is way more fun than anything marvel has put in recent years (sans Guardians and a few less woke Disney + shows). Ha, ha, ha... I laugh a those morons who say I or someone else is not a real Marvel fan, just because we don't want to eat the crap and woke sandwich they are currently serving.

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I know, right? It really doesn't make sense that they first make Marvel films, whose audience is a lot of nerds who fall into certain demographics, and then have the nerve to first insult the very groups that loved Marvel comic books for years, and then tell them "It wasn't made for you!" Who exactly were these films made for? People who weren't fans? How does that work?

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INCORRECT...YOU ARE NOT A FAN...YOU DO NOT SPEAK FOR FANS.

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I know you are not asking, but the real answer is:

GW, GB.

Enough said.

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Anti-woke fan boys told for years that this will flop but I guess no one really believed it. Since they hated first one too and then it made 400 millions

So studios and media probably thought that it will made less but still 270 millions would do. But it flopped so spectacular.

If it came 2 years ago it would probably flopped a little less. But people are tired of superheroes. There is too much of them. Countless tv shows, countless new characters. It lost its novelty. People went to Guardians 3 simply because they still loved characters and it was finishing its story.

Captain Marvel has no story to finish. She is boring non-personality that has no friends, no enemies, no traumatic past and something to hold on too. So you can easily skip it. And then trailer showed absolutely CW level of plot. So nobody cared.

What is more mystery - who went in it first time to give it 400 millions. When it should have had Ant-Man numbers of some 170 millions.

Still if they would put actual brains into script and make some coherent story and gave her at least male villain and cast famous actor for it - it would make more money. There is absolutely no one famous in this movie for people to see.
At least first one had Jude Low.

Not to mention absolutely idiotic title of "The Marvels" which is just confusing. When its Captain Marvel 2. But for some reason has completely different title. Random people dont know what it is.

Like imagine conversation:
- Hey dude, I'm going to Marvels, Will you come with me?
- Hm. What is it? I never heard of it. Like Eternals? Or about Marvel company?
- Well its kind of Captain Marvel 2 but called Marvels
- Why?
- Well... there are other Marvels there I guess?
- What Marvels? Captains?
- No.... just some people with superpowers, I guess. I dont know dude. There was like tv show about girl to explain.
- So I must watch tv show at first?
- I guess.
- Pass.

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Cap Marvel 1 had Jude Law and a 'young' SLJ dealing with the origin of the Avengers

This literally just has Brie Larson (not a movie star), the 2 no name actresses, and old appears in anything now even crappy McU stream shows SLJ

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Well, I'd say that pretty much sums it up what you posted.. That's a wrap folks.. Hollywood needs to take like anywhere from 5-10 Years off from making anymore superhero movies and come up with a new idea

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Superhero movie burnout is definitely a thing that's being felt by audiences.

Also, people don't go out to the movies as much anymore.

The average viewer is thinking, Why would I go to the movies with my kids/family/friends & spend up to or even more than 100 dollars when I can just stream it in literally 45 days.

The "Event movies" like Avatar, Barbie & Oppenheimer are still gonna pull in audiences but apart from that, streaming is gonna pull people away from going to the cinema.

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marvel would be event films again but it needs to be Avengers not all these lame spin offs (but next Avengers not due until 2026! And theres issues with the Kang actor, no RDJ/CEvans and the one everyone wants to see like right now Secret Wars is not until 2027!).. Next year is just 1 marvel film, DeadPool 3 multiverse with Jackman and probably other pre MCU Marvel actors etc so should be an event. But there's FOUR MCU films in 2025 but none looks to be of much interest for casual moviegoers - Captain America 4 with the condorman black guy no one cares about and Harrison Ford (who is not even much of a box office draw as Indiana Jones now) , Thunderbolts which looks to be like an off shoot of the meh Black Widow film (that Scarjo sued Disney about), Fantastic 4 (3rd attempt! I'm not sure audiences going to be too bothered about that), and the Blade reboot (with no Wesley Snipes)

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There's just one movie but a couple of Disney plus shows, right?

That's something else that's "hurting" the MCU right now imo. You have 3 or 4 movies a year plus shows with of the same amount.

Shows that you kinda have to watch now. Unlike the Netflix marvel shows.

I was in the minority but even then, I never wanted every show or film to connect or lead into each other. Thought it'd be a bit much & I was a mega fricking fan then.

I know it's never gonna happen because it's a billion dollar business but it would do Marvel some good to "go the fuck away" for a few years.

Same with Star Wars, honestly.

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Ignoring all the posters who can't think of anything interesting to say other than belting out the word "woke" incessantly. My impression (without reading the article that you've posted) on why Marvel films are on a downward spiral boils down to the fact that the many years build-up and resolution of all the Marvel films through Avengers Endgame has left a void without anything compelling to take its place. It's that simple.

There may be a "burnout" with superhero films but that ties in with what I mention above.

This holds true for DC as well I suppose. Though they haven't had a mega hit like the two Avengers films.

If you put out a good Spiderman or Batman film they will come. For the rest of the superhero's I just don't know if there is any real interest there.

Losing Chris Evans and particularly Robert Downy Jr. certainly didn't help either.

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